Comprehensive Product Insights
Turning Product Data into Actionable Insights
Gain a deeper understanding of your product performance with powerful analytics that reveal what is happening with your products in construction projects, helping you evaluate their real impact, usage patterns and market behaviour.
- Monitor usage and impact across real projects.
- Track the journey of your products from data-entry to project implementation.
- Understand customer preferences and market behaviour.
- Turn data into meaningful business decisions and growth.
Contractor Insights about Your Products
Move beyond product-level statistics and see the people and projects behind your data. The new Contractor Insights tab shows who uses your products, how and where – giving you unprecedented visibility and traceability.
- Identify key contractors and active projects using your products.
- See where your products are used and in which real projects.
- Strengthen business relationships through data-backed engagement.
- Improve product traceability across real projects.
Subcontractor Layer
NEW
Real growth often sits one layer deeper. Supply Analytics now gives you visibility into the subcontractors who actually buy and install your products on site – the layer that’s almost never tracked.
- Identify both main contractors and subcontractors working with your products.
- See how your products move through the full project supply chain.
- Discover hidden growth opportunities inside projects you’re already part of.
- Track product influence from specification all the way to on-site installation.
Project Involvement & Market Coverage
Understand your real market reach at a glance. Supply Analytics provides clear visualizations showing how widely your products are used and in which projects.
- Monitor total projects and active product use over time.
- Identify where your products are gaining traction.
- Discover opportunities in underrepresented market segments.
- Use project insights to shape targeted business strategies.
Geographical Representation
See your market footprint mapped out. Gain regional breakdowns of where your products are most used to focus your marketing and sales efforts where they matter most.
- View distribution of product usage by geography.
- Identify regions with the highest project engagement.
- Align marketing and distribution with proven demand.
- Strengthen your presence in key growth areas.
Product Portfolio Performance
NEW
Not all your products perform equally – and now you can see exactly which are driving results and which are falling behind. The Product Portfolio dashboard ranks your products by real project usage so you can focus your commercial energy where it counts.
- Identify your top-performing products across real projects.
- Spot underperforming products that are rarely specified or losing traction.
- See contractor and regional reach per individual product.
- Make data-backed decisions about where to invest your sales and marketing effort.
